Application Answers -
People On A Mission is an interactive art collective that aims to create an immersive art experience that challenges players' ideas on five core principles. The five principles we play with at People on A Mission are universality, seeing through another's lens, connection, vulnerability, and resilience.
We engage people through our interactive narrative game in which the players get involved with silly interactive campaigns both in digital and physical spaces, under the silliness lays a deeper meditation on the co-creation of art in everyday life.
The experience's we provide allows people to question the social structures that exist, interrogate their own beliefs, and explore how to meaningfully engage in the co-creation of society.
Our long-term goals are to create an interactive team, similar to Meow Wolf or Nonchalance, that engages our audience both in these on-the-street campaigns (which we plan to keep free) and into physical experiences in which we charge entry or acquire grants to put on. This is where we are hoping the SF Arts Commission Kiosk Activation can support our mission.
We have already begun running micro pop-ups of what we call People On A Mission's Memory Market across San Francisco in order to test the concept and reception we would like to use with the kiosk program.
During the memory market visitors can trade one of their own object and story associated to the objects for another persons object. Each object is displayed with a corresponding memory completing the connection between object and memory. The purpose of the activation is to get people to question our relationship to objects, memory, and one another through this experience.
We have promoted the market with flyers, reaching out to our player database, as well as sharing on social media — then set up a sidewalk table (images provided above) with the objects and memories. In our 3 micro Memory Markets we have seen tremendous turnout with over 200 visitors and a roughly 30% conversion rate (both people trading memories or purchasing them). Many participants stop for 10 minutes or more to review the items and share their own memories.
We will be recording the memories as part of the experience and creating a network of object and memories.
We bring people from our interactive player database (1000 players in the last 4 months) and through on the ground marketing to our games. We've can drive at least 100 plus people a day to the memory market through word of mouth, online social media, our on the ground marketing, and partners.
We would like to activate the market with 3 days a week at first while we establish the location and could do more days a week as we would like to use the kiosk as a jumping off point for interactive meet up and story telling to be kicked off from that location.